i think the majority of ding dongs out there already have an f450-f330. imo, this is gonna cover those really young kids that'd otherwise get into rc helis or whatever else and the older guy that can't believe a toy he bought at a hobby shop doesn't have a battery plug in the box. I could see this thing sitting there at Target right on the shelf...... if it's anything like the rest of there stuff it's gonna be a hit. Wonder if it has bullet connectors?
I'd have thought the same thing when 450 rc helis came along, but it didn't do much to the hobby. just makes more customers for those that figure it out and move on to bigger gear.