There are a lot of variables. The place to start isn't with the components you want but what is the problem your trying to solve, what's your mission. Its also not good enough to say aerial photography, AP is all over the map as well.
So what level of quality of imagery do you need - dictates the type of camera - which dictates the amount of weight and how much stability - how much articulation does the gimbal need - which tells you how big the frame, props and motors should be, etc..
Also your flying experience plays an important part in the decision, if you don't have a lot of experience flying AP then DON'T spend a lot of money buying the latest and greatest just because you can. Despite what a lot of manufacturers and people on these forms might say the flight controllers, especially if their being used on a larger, heavier Hex or Octo are no where near plug and play and not reliable enough for a novice. Start small learn how to fly really well line of sight and how to get yourself out of the trouble your invariably going to get yourself into.
Then once you have the experience you'll see that many of the choices people make as to which frames and components to use comes from their own personal experience, their need, if they travel a lot how easy is it to pack up and deploy, how rigid is it with heavier loads, what features they really need. A tarot might be a good frame for some and not others. If your flying every day, the MR is in and out of cases, set up quickly and just flown then its probably not going to be rugged enough. plastic parts will break, metal parts will wear and the whole thing will just become kind of loose. That doesn't mean the Tarot isn't a well built frame but it might lack certain quality parts for such a demanding job. On the other hand if your only taking it in your car once or twice a week and you tune it up occasionally it might last forever.
But only you know how you want to use it.