Once the FAA writes the regulations and decides on licensing and permitting fees, many of the amateurs and kids will drop out and the market will be left for we who are committed to the industry.
As far as our fee structure, we are photographers who use UAVs as a new device in our tool box. So, we have a creative fee for the photographer's creative mind, production fees, UAV charter fee (starting at a half-day, no less, which includes the aircraft, pilot, camera system and camera operator), and digital service fee for processing and delivery (both of which take personnel time), etc.
We at Miami Aerial have been interested in forming a trade group specific to photographers who utilize UAVs in their work. In that way, we can set pricing guidelines, not specific amounts (which is considered "price fixing", a federal offense) in the manner of American Society of Media Photographers (ASMP), or APA (American Photographic Artists) PPA (Picture Professionals of America).