Putting flame proof suit on. A quad is only two sticks and four motors. Things are expensive as you make them. Cutting your own frame out of plywood or using hardware store square stock works. I made a hex like this a couple of years ago, this guys thread is better
http://www.rcgroups.com/forums/showthread.php?t=1647291
it's true, Gary, two sticks and four motors. until there's a goal in mind then it gets more complicated. most don't want to figure it out from scratch so mass production adds more complexity, try putting two sticks and four motors into a box and see what kind of feedback you get! assembly drawings or directions, deliberate placement of holes and other details to make it user friendly, maybe some intention of generating profit from the whole endeavor, the two sticks and four motors become months of design and prototyping to get it just right.
design for one very specific purpose makes it a bit easier but then there's less utility and fewer people to appeal to. this might all be ok but if we're talking kits, there's time, effort, and expense to make it work as advertised. granted, there are some who don't design the details into their kits so you're still figuring it out for yourself and they're still charging top dollar but it should be easy enough to figure out who they are based on information found here and elsewhere.
in the end though, a hex is a hex, a quad is a quad, a fancy hex is still a hex and the flight performance will be comparable between the top and bottom if assembly isn't insanely sloppy on the low end.