Good points there swisser
One can often produce a good case for the CAA to obtain permission for flights outside of the Permission for Aerial Work norm but the wisdom of such a flight is actually the bigger factor.
The relatively recent ditching in the Thames incident was a good case in point where all permissions were in place but, in my opinion, it was entirely daft to fly an unmanned system there.
As a tv professional of several decades I could have achieved what they needed by much safer means.
Because our systems are all relatively new and shiny, it's easy to think they they are the panacea for everything. How do you think we achieved quality aerial material before our UAS's came of age?
I have built and legally operate several aircraft as an adjunct to my already existing business and I'm astounded as to how much time I have to spend educating clients about our operational and legal limits. Even then you can end up on location being severely pressured to doing things that are both illegal and dangerous. You have to say no - hard though it is.
These days, I can usually spot the warning signs so I can either choose not to do it or offer an alternative using a full size aircraft.
Education is the key here. The BNUC-S ground school training is excellent and I'm pleased to see that my last couple of flight school students were made to fly in full manual in their flight test (ie: no gps assist). I make sure that everyone that leaves me can do this and can make 'real world' assessments about any job they may face.
Although BNUC-S says there's no distinction from 0 - 20kgs, the CAA will let sub 7kg machines fly closer to things. Given the rapid changes in camera technology that's going on, bigger isn't always best ;-)
Always ask yourself if you have full control of your flight situation? If the answer is no then it's probably not safe to fly...