Different ESCs and programming cards may offer slightly different functions but in general there is much in common. I am using the Turnigy Multistar 22 pole 420KV motors and the Turnigy Multistar programming card as follows:
“ADVENCE PRO”,
http://www.hobbyking.com/hobbyking/store/__27135__Turnigy_Multistar_ESC_Programming_Card.html
IMHO these are my choices and reasoning.
Batt Type = NiXX for NiMh extra low cutoff voltage ranges.
Cutoff voltage = low as possible or zero if that is an option hence select NiMH or NiXX (don't want escs favoring battery protection on a Multirotor)
Brake = off (some acrobatic MRs might prefer to use braking function..... not good for smooth and slow aerial video work with expensive cameras onboard)
Timing = high (RC radios capable of handling high speed servos need faster timing and ESCs need to respond asap).
Cutoff type is = slow down (want motors to slow down gradually - no big surprises)
and startup = high (need MR to get in to the air quickly and safely.... not sluggish which can lead to tipping over etc.,)